BRIGHTIDEAS
EN
PRODUCT DESIGN & LIFESTYLE BRANDSEST. 2010

BRIGHTIDEAS.

Everyday insights.
Thoughtfully made.

We turn small discoveries into products
and brands with a place in everyday life.

Explore our brands
VALKYRIS / PRODUCT FILM
01 / VALKYRISMaterial, form and movement
BRIGHT IDEAS · KOREADESIGNED FOR THE EVERYDAYSCROLL TO EXPLORE
01 ABOUT US

A fresh perspective.
Everyday possibilities.

BRIGHT IDEAS is a Korean lifestyle company that turns everyday needs into considered products and brands.

How a product fits, how a material feels, how an object sits in a space. We focus on the small details that shape the experience of using it.

Since 2010, our work has spanned smartphone accessories, automotive products and oral care—from product planning to online commerce, corporate gifting and retail in Korea and abroad.

Our design perspective
How it worksHow it feelsHow it fits
Machined surfaces of a VALKYRIS car diffuser alongside metal materials
01 / MATERIAL

Considered from the material up

VALKYRIS car airflow deflector with a rounded form and perforated surface
02 / FORM

Form with a purpose

Paper texture and ocean imagery on InstantBreath packaging
03 / IDENTITY

Packaging with personality

02 OUR BRANDS

Distinct brands.
Everyday relevance.

From the space inside a car to everyday oral care.
Each brand begins with a different moment in life.

AUTOMOTIVE LIFESTYLE01

VALKYRIS

Designed around life in the car

An automotive design perspective, applied to the objects we use in our cars. From parking contact plates—which display a phone number when temporarily parked—to car diffusers, VALKYRIS brings function and material together.

Brand overview

Led by a director trained in automotive design, VALKYRIS explores how accessories work within the car. The range includes parking contact plates, metal contact plates, car diffusers and airflow deflectors.

Products
Parking contact plate series · Metal contact plates · Car diffusers
Highlights
VIP member gifts supplied to The Hyundai · 2022 Wadiz Awards: Maker of the Year · 2023 Wadiz Home Chilling category award
View results on NAVER Shopping, Coupang and idus →
Visit VALKYRIS website
EVERYDAY ORAL CARE02

Breath Breath

Oral care for life's close-up moments

Breath Breath starts with the moments when people get close. Its toothpastes and mouthwash are designed around everyday routines, with a clear idea behind each product.

Discover Breath Breath

Launched in 2019, Breath Breath carries each product concept through its name, packaging and brand language. The brand has reached customers through the Korean platforms Wadiz and Kakao Makers.

Products
MorningBreath toothpaste · DryBreath toothpaste · InstantBreath mouthwash
Platforms
Wadiz · Kakao Makers
Highlights
View MorningBreath's platform results →
BRAND ARCHIVE

ALSC Smartphone accessories defined by materials and patterns

케블라 Car diffusers made with machined aluminium

03 TRACK RECORD

Chosen by customers.
Recognised by platforms.

Selected rankings and awards from Korean platforms.
Each result is shown with its category and reference date.

A clear VALKYRIS parking contact plate beneath a car windscreen
VALKYRIS

The VALKYRIS record.

1st

NAVER Shopping

Clear parking contact plate쓰윽 클리어 주차번호판

Popularity sort for ‘주차번호판’ (parking contact plate)
As of

1st

Coupang

Metal parking contact plate쓰윽 메탈 주차번호판

Search results sorted by popularity for ‘주차번호판’
As of

1st

idus

Crystal parking contact plate쓰윽 크리스탈 주차번호판

Best ranking · Entire Car Accessories category
As of

2022 · WADIZ AWARDS

Maker of the Year

2023 · WADIZ

Home Chilling category award

Car airflow deflector · Awarded

MorningBreath toothpaste on a dark stone against a green background
BREATH BREATH

The MorningBreath record.

1st

Kakao Makers · Toothpaste

By units shipped in

1st

Wadiz · Paste toothpaste funding

By funds raised at campaign close on

04 PARTNERSHIPS

New settings.
Wider possibilities.

Experience across overseas distribution,
Korean retail and corporate gifting.

VALKYRIS

Department store supply & exports

TaiwanJapan
ALSC

Export markets

ItalyCanadaHong Kong

Representative store images of the retailers shown. Flags · Flagpedia

Selected past supply and retail placements by BRIGHT IDEAS.

05 OUR JOURNEY

Everyday beginnings.
An expanding perspective.

  1. 2010

    BRIGHT IDEAS begins

  2. 2011

    ALSC smartphone
    accessories brand launches

  3. 2016

    Expansion into
    automotive accessories

  4. 2019

    Breath Breath
    oral care brand launches

06 CONTACT

Good products.
New opportunities.
Let's connect.

For distribution, retail or corporate gifting,
we welcome a conversation.

International distributionOnline & offline retailCorporate gifts & promotional supply